Customer's satisfaction in public health service at Sirindhorn College of Public Health, Chonburi

Abstract

Customer's opinion is a key performance indicator for an organization's success and survival factors. This research aimed to investigate the customer's satisfaction in public health service, to find out relationship between personal factors and environment factors with the customer's satisfaction, and to compare the customer's satisfaction in public health service of Sirindhorn College of Public Health, Chonburi. Samples were 291 customers accessing during April to June, 2008. Research tool was a questionnaire to capture the customer's general information and satisfaction in public health service. Analysis statistics were frequency, percentage, standard deviation, Chi-square test, and One-way ANOVA. Research results found as follows: I. Most customers were female, age 41 + years old, government officials, income l 0,000 < Baht/month, and accessing Thai traditional massage. 2. Customer's satisfaction in public health service of Sirindhorn College of Public Health, Chonburi, as the whole and at each area was at the high level. 3. Age, service accessing, and distance were related to the customer's satisfaction in public health service ofSirindhorn College of Public Health, Chonburi, with significance of 0.05. Whil e age, education. occupation, income, treatment welfare, and accessing time were insignificantly related. 4. Comparison of customer's satisfaction in public health service of Sirindhorn College of Public Health, Chonburi, as the whole for the areas of convenience, co-operative service, service mind of the personnel and service quality were significantly different at 0.05 level. Whereas expense for treatment service and illness causation information were insignificantly different. Implication was that the college should pay attention to the customer's service accessing since it directly related to their satisfaction, and the service information and suggestion should be displayed clearly since it was a component of the convenience which the customer's opinion towards this item was at the moderate level.