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https://ptsldigital.ukm.my/jspui/handle/123456789/426745| Title: | Methods of marketing academic and scholarly books internationally with particular emphasis on direct mail |
| Authors: | Lusting Stephen |
| Conference Name: | Seminar on Academic Publishing in the ASEAN Region |
| Keywords: | Academic books Marketing Direct mail |
| Conference Date: | 09-Sep-85 |
| Conference Location: | Singapore |
| Call Number: | Z448.7.S46 1985 semkat |
| Publisher: | National Book Development Council of Singapore and Singapore Book Publishers Association |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/426745 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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