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https://ptsldigital.ukm.my/jspui/handle/123456789/426424| Title: | Marketing strategies for tourist promotion in Malaysia |
| Authors: | Zainal Arshad |
| Conference Name: | APO Seminar on Hotel and Catering Management - Management Strategies for the Hotel and Catering Indu |
| Keywords: | Marketing strategies Tourism Tourist promotion Malaysia |
| Conference Date: | 1987 |
| Conference Location: | Petaling Jaya |
| Call Number: | TX911.3.M27A66 1987c katsem |
| Publisher: | National Productivity Centre, Malaysia |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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