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https://ptsldigital.ukm.my/jspui/handle/123456789/421235| Title: | Cooperative TV advertising among small and medium scale enterprises : a case for Malaysia |
| Authors: | Nik Rahimah Nik Yacob |
| Conference Name: | International Conference on Small and Medium Scale Enterprises |
| Keywords: | Cooperative TV advertising Medium scale enterprises TV advertising TV advertising Small scale enterprises |
| Conference Date: | 28-May-90 |
| Conference Location: | Pulau Langkawi |
| Call Number: | HD2341.I57 1990 |
| Publisher: | Universiti Utara Malaysia |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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