In search of a model for evaluating the Quality of e-commerce web sites

Abstract

The nature of e- commerce is diverse [15]. E-commerce has been categorized into business - to-consumer (B2C), business to business (B2B), business to government (B2G), consumer to consumer (C2C) etc. Users of e-commerce web site may be consumers, software developers/ designers, business/service providers, business partners, suppliers, governments etc. Researchers has also shown that there are several perspectives about evaluation on quality for e- commerce web site that is, one may the an approach or combination of approaches like product quality system as product quality, service quality of provider, quality of services offered and quality of the Human Computer Interface (HCI) design. This paper documents the review of literature on models for evaluating the quality of e- commerce web site and argues that there is still a lack of research in the area because of the inherent diversity of e-commerce