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https://ptsldigital.ukm.my/jspui/handle/123456789/394585| Title: | Tourism as a strategic management tool in hospitality: a case from 4&5 star hotels in Izmir region |
| Authors: | Ige Pirnar Kamil Yagci |
| Conference Name: | The Proceedings of 4th International Strategic Management Conference |
| Keywords: | Enourism Strategic management tool e-tourism applications Hospitality industry |
| Conference Date: | 19/06/2008 |
| Conference Location: | Hollywood Hotel Sarajevo Bosnia- Herzegovina |
| Abstract: | Enourism is used as is a term used to describe applications of Information Technology (IT), or Information and Communications Technology (ICT), in travel, tourism and hospitality industry. The data shows that its development had been at an increasing speed and the potential of growth is still very high. For countries like Turkey which are named developing countries" tourism is top-priority issue for its economic prosperity and welfare generation potential. In order to attract more tourists and foreign investments |
| Pages: | 999-1006 p. |
| Call Number: | HD30.28.E997 2008 katsem |
| Publisher: | Beykent University, Gebze Institute of Technology, Canakkale Onsekiz Mart University, International University of Sarajevo,Bosnia- Herzegovina |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/394585 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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