Innovation-oriented organizational culture a field study on SMEs in Mersin- Turkey

Abstract

In order to meet competitive demands, one has to be innovative not only at strategic level but also at employee level in business. Recently, in business activities more concern has been given to innovation and the formation of innovation-oriented organizational culture has been dealt with. An atmosphere where effective leadership and creativity are the preconditions for innovative characteristics. Innovation can be put forward by creating a working atmosphere which lets development and application of it. In this study, it was aimed to define the level of importance attached to innovation by the organizations in their cultural structure and whether the answers change according to the size of the organization. A questionnaire developed for this purpose was applied to Small and Medium Enterprises entrepreneur /managers in Mersin situated on the southern cost of Turkey. The datas got from these enterprises are examined in one way Anova analysis and it is figured out that the importance given to innovation by the small enterprises is much more than the micro and medium enterprises.