Corporate governance and social responsibility -attitudes of managers and customers in Bosnia and Herzegovina -

Abstract

Corporate social responsibility is becoming more current topic in transitional countries, together with their transformation and process of globalization. Problems that companies, which implement responsible behavior at development markets, face with complicate more the low level of economical development, as well as the disordered legislative system in this area. Besides that, competitive pressure, limited purchasing power and undeveloped responsible attitude of customers regarding environment have created "corporate responsible business trap". Namely, very often one faces with the customers, expressing preferences for companies' responsible behavior, but at the same time trying to escape owns' role or obligations. That means customers don't want to pay higher prices for the products selling by "responsible companies". The other, also important moment is customers' perception of quality companies' responsibility. It means customers often skeptic regarding companies actions, specifically cause-related marketing. Those actions are very close to transfer obligation for responsible behavior from company to the customers, which means companies get credits for responsible behavior customers pay.