Internationalization of the Russian construction industry: entry strategy perspective

Abstract

The entry strategy development is still considered a frontier issue within the field of internationalization - as judged from the academic interest as well as from the numerous articles published in scientific journals. Despite considerable progress in later years in formulation of theories many weaknesses still exist within this field. A further development of theory is therefore needed. As nowadays emerging markets show the greatest activity in the field of internationalization, as a through example the Russian market which is being considered by most of potential entrants as a huge and perspective chosen. Methods of entry and models of operations of the international contractors entering on the Russian market are investigated in this paper, as well as oversea strategies and foreign experience of Russian construction companies. It is presumed that selected approaches may contribute to a development regarding the construction market penetration problems. The aim of this article therefore is to critically evaluate and compare the basic conditions and ways of application of these theories in the construction markets of emerging economies.