Is it possible to make competition irrelevant?

Abstract

Strategy is an important subject for companies in order to exist and survive. Companies need to determine strategies to be effective and efficient, to gain competitive advantage and achieve their goals. Its known that strategy influenced from its military roots so that commonly it is defined as beating the competition, gaining competitive advantage against to competitors. But with the effect of alteration in every field of life new strategies come a live for companies competition way, too. In early literature the new competition way is Blue Ocean Strategy". Blue Ocean Strategy is developed by W. Chan Kim and Renee Mauborgne. Before they wrote a book about this in 2005 they were calling this as "Value Innovation" in their former articles. The cornerstone of Blue Ocean Strategy is value innovation. But the meaning of value innovation doesn't refer only "value" or only "innovation". It refers being beyond the innovation. It must contain both differentation and low cost. According to these arguments the aim of this paper is proposed as explain Blue Ocean Strategy and identify its difference from Red Ocean Strategy. Also