To what extent is competitive intelligence received at strategic or tactical levels by large companies? evidence from Turkey

Abstract

This study aims to find out whether the largest companies in Turkey see, organize and manage competitive intelligence (CI) at strategic or tactical levels. Towards this end. a questionnaire was designed. and then conducted to the 32 executives from the top 500 companies in Turkey. Given the data collected. the largest Turkish firms are found to tend. in general. to see. organize. and manage CI activities at the strategic level. This result supports the hypothesis that there is a positive correlation between the firm largeness and the CI treatment at strategic level. As an extension of thisrhypothesis. it is found that the more employee Turkish firms have the more they approach CI strategically. Yet. when the amount of cash turn-over is taken as a parameter of largeness. the result does not support the hypothesis.