Pengaruh kesadaran lingkungan pada niat beli produk hijau: studi perilaku konsumen berwawasan lingkungan

Abstract

This study examined the causal effect of the existing relationship between co-purchasing, which is attitudinal and behavioral approaches, environment consciousness, price premium, involvement, and intention-to green purchase. The idea implied in this research will help much in resolving the problem and decision king connected to reinforce the green purchase intention. The finding implied that environment consciousness influences price premium and consumer involvement significantly. Another finding concludes that consumer involvement significantly influences to green purchase intention. Results, based on path analysis using AMOS indicated that the model tested had an acceptable fit. The goodness of fit index (GFI) was 0.977 which controls for the degree of freedom. The root means square residual (RMR) was 0.009. The implication of this research is relevant to marketers operating in organic ??? product market