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https://ptsldigital.ukm.my/jspui/handle/123456789/390334| Title: | Watch-Read-Research the news: marketing and promoting news library services |
| Authors: | Cheney, Debora |
| Conference Name: | Newspaper in multiple scripts, multiple languages : issues and challenges for national heritage |
| Keywords: | Pennsylvania State University Libraries Newspapers Marketing |
| Conference Date: | 2011-04-25 |
| Conference Location: | Kuala Lumpur |
| Abstract: | This paper will provide an overview of the role and purpose of publicity and marketing efforts related to a library news collections and services. It will also provide an overview of publicity and marketing efforts used by the News and Microforms Library, The Pennsylvania State University Libraries. The publicity and marketing efforts have used a variety of mediums to disseminate information, including internet-based video and newspaper advertising. The News and Microforms Library also uses student interns to help develop ideas that will appeal today's newspaper researcher. |
| Call Number: | Z701.3.N48I556 2011 sem |
| Publisher: | IFLA International Newspaper Conference |
| URI: | https://ptsldigital.ukm.my/jspui/handle/123456789/390334 |
| Appears in Collections: | Seminar Papers/ Proceedings / Kertas Kerja Seminar/ Prosiding |
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