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https://ptsldigital.ukm.my/jspui/handle/123456789/585701
Title: | Consumer Branding of Products and Differences in Meanings Associated with Brand Names Acros Selected Demographic Variables |
Authors: | Ismail Rejab Zuraidah Mohamad |
Keywords: | Branding Brands Name Consumer Branding Products |
Issue Date: | 1987 |
News Source: | Jurnal Pengurusan |
ISSN: | 0127-2713 |
Call Number: | Siri HD28.J8 |
Publisher: | Penerbit UKM |
Appears in Collections: | UKM Journal Article / Artikel Jurnal UKM |
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