Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/579279
Title: Effect of the 2014 election campaign material in increasing beginner voters’ knowledge among students
Authors: Sayuti S. D
Aras M
Keywords: Communication
Political Campaign
Campaign Material
Socialisation
Beginner Voters’ Knowledge
Students
General Election
Issue Date: Jul-2016
Description: Campaign is a socialisation programme to deliver relevant knowledge, ideas, vision, mission and programmes of political work by individuals or political organisations with the goal to change attitudes and behaviour of voters. Similarly, programmes or activities of a political campaign are also aimed at influencing students who have reached the voting age to elect the president of Indonesia in 2014. This study carried out a context-based investigation into how political campaign material influences student voters in Third Grade Senior High School students at Bekasi West Java, Indonesia. The purpose of this study was to determine the influence of political campaign material on high school voters. This Experimental Design research consists of an experimental group and a control group. Findings indicate that there are significant effects of political campaign material on the beginner voters. Results showed that the mean scores of Experimental Group (86) was higher than Control Group (78.6), or tn is higher than tt (tn = 2.074 and tt = 2.021).
News Source: Pertanika Journals
ISSN: 0128-7702
Volume: 24
Pages: 19-26
Publisher: Universiti Putra Malaysia Press
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

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