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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/577503
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dc.contributor.authorGolnaz Rezai (UPM)
dc.contributor.authorMasoumeh Hosseinpour (UPM)
dc.contributor.authorMad Nasir Shamsudin (UPM)
dc.contributor.authorIsmail Abd Latif (UPM)
dc.contributor.authorJuwaidah Sharifuddin (UPM)
dc.date.accessioned2023-11-06T02:44:56Z-
dc.date.available2023-11-06T02:44:56Z-
dc.date.issued2015-06
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:77879
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/577503-
dc.descriptionA lot of effort has been made by the Malaysian government via go-green campaigns to relay the importance of green behaviour to society. Go-green campaigns have been in force over the last three decades but the effectiveness of such campaigns is yet to be determined. This study seeks to uncover the association between the socio-demographic characteristics and the respondents’ attitude towards green behaviour based on the information they received through the go-green campaigns. A structured questionnaire was designed as the instrument to gather data for this study. A conceptual model was developed to identify the variables that were likely to affect the respondents’ attitude and decisions on adopting green behaviour. One thousand two hundred and six (1,206) respondents were administered randomly to discover their intention of performing green behaviour following the go-green campaigns. Chi-square and the binary logistic regression model were applied to answer the study objectives. The results show that selected socio-demographic profiles such as age and marital status significantly affect the respondents’ intention towards performing green behaviour.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journal of Social Sciences & Humanities
dc.relation.urihttp://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2023%20(S)%20Jun.%202015/07%20JSSH%201359-2015.pdf
dc.subjectAttitude
dc.subjectGreen behaviour
dc.subjectGo-green campaign
dc.subjectLogit regression
dc.subjectSocio-demographic
dc.titleEffects of go-green campaigns on changing attitude towards green behaviour
dc.typeJournal Article
dc.format.volume23
dc.format.pages77-92
dc.format.issueSpecial Issue
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