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Title:	Gender stereotyped images of occupations in Malaysian primary english textnooks : a social semiotic approach
Authors:	Chairozila Mohd. Shamsuddin (P50717)
Supervisor:	Yuen Chee Keong, Associate Professor Dr.
Keywords:	Universiti Kebangsaan Malaysia -- Dissertations Dissertations, Academic -- Malaysia Stereotypes (Social psychology) Attribution (Social psychology) Impression formation (Psychology)
Issue Date:	30-Nov-2016
Description:	Studying images that contain diverse meanings is one of the arduous tasks when interpreting a semiotic resource. A number of researchers in the past have highlighted on portrayals of stereotyped gender roles in textbooks, but little has fully explored how social semiotic meanings are used for identifying occupational gender roles. This study investigates textbook images for the purpose of analysing images of male and female genders performing different interactional tasks and activities in occupations based on two frameworks; Social Role Theory and Social Semiotics Multimodal Theory. The main objective of this study is to uncover gender stereotyped occupations from primary English textbook images and reveal meanings from male and female images. The meanings investigated include how images with agentic and communal qualities perform semiotic acts (representational meaning), perform social interactions (interpersonal meaning) and are arranged in semiotic space (compositional meaning). This study analysed 126 images represented in professional occupations and 81 images represented in non-professional occupations. Atlas.ti software was used to analyse images through deductive and inductive approach, and identify patterns and relationships of images to attributes from Social Role Theory. Gender-stereotyped occupational images were uncovered through image analysis, which was also triangulated with findings based on responses from pupils through interview and questionnaire data. Stereotyped images were identified through links and associations that connected images with variables such as characteristics and meanings from agentic and communal qualities. Results from the research question firstly showed that more male occupational images were portrayed with self-assertion based on their appearance, behaviour and attire. Males were linked to more agentic qualities while females were portrayed with more communal qualities. Secondly, female images were given higher modality through communal qualities that showed support and kindness as teachers and nurses, while the agentic qualities of male images were apparent in occupational roles such as firefighters. Thirdly, the arrangement of the images of the occupations differed structurally on how they were related. Teachers were shown as 'caring' when it involved children as participants whereas doctors were portrayed with the same quality when the participants were patients. The implication of the study adopts a gender perspective to semiotic theory through tying meaning with gendered images, culminating semiotic and gender inclusivity in educational materials.,'Certification of Master's / Doctoral Thesis' is not available,Ph.D
Pages:	266
Call Number:	BF323.S63.C483 2016 tesis
Publisher:	UKM, Bangi
Appears in Collections:	Faculty of Social Sciences and Humanities / Fakulti Sains Sosial dan Kemanusiaan

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