Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/497394
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dc.contributor.advisorLatiffah Pawanteh, Professor Dr
dc.contributor.authorJoanne Muscat Azzopardi (P31198)
dc.date.accessioned2023-10-13T08:02:37Z-
dc.date.available2023-10-13T08:02:37Z-
dc.date.issued2011-03-10
dc.identifier.otherukmvital:72891
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/497394-
dc.descriptionThe study explored the question of who am I? as a (re)construction of cultural identity by delving into globalisation, communication, and social change in Malta during a historical moment when Malta became a European Union Member State. Three objectives guided this qualitative study. Firstly the study reviewed European Union (EU) policies that regulate broadcasting and their implementation in Member States, whilst meeting the challenges of globalisation and new media technology. This was conducted partly through documentation analysis and partly through interviews. Secondly the research investigated the changes of the media landscape in terms of organisational structures, programmes and television (TV) content partly through interviews and partly through content analysis. Finally the study explored the impact of these transformations taking place in the way Maltese live as they (re)construct their cultural identity. This third objective was addressed through focus groups. The analysis shows that the setting up of quotas by EU set to promote and protect the cultural identity whitin its Member States and moved from Television Without Frontier directive towards an Audiovisual Media Services directive to address the latest digital technology and media convergence. Trasformation of Malta media landscape resulted in: changes in policies hence pluralism and transnational broadcasting reaching the island and its people; restructuring of local TV stations to cater and meet with the new challenges; the emergence of production houses resulting in local production to flourish whilst attracting the majority of audience with their uniqueness of locality. Despite the choices available the Maltese audience maintain their loyalty to what is local as they strengthen their cultural identity. They preserve their traditional roots through social and media structures whereby they welcome the foreign that applies and is familiar whilst resist what does not fit. Both old and new, local and foreign coexist as informants continue to (re)construct their cultural identity and define who they are.,Ph.D
dc.language.isoeng
dc.publisherUKM, Bangi
dc.relationFaculty of Social Sciences and Humanities / Fakulti Sains Sosial dan Kemanusiaan
dc.rightsUKM
dc.subjectBroadcasting
dc.subjectPolicies
dc.subjectMedia landscape
dc.subjectCultural identity
dc.subjectTelevision broadcasting -- Europe
dc.titleBroadcasting policies, media landscape and cultural identity : a (RE) construction?
dc.typeTheses
dc.format.pages359
dc.identifier.callnoHE8700.9.E8.A999 2012
dc.identifier.barcode000277
Appears in Collections:Faculty of Social Sciences and Humanities / Fakulti Sains Sosial dan Kemanusiaan

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