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https://ptsldigital.ukm.my/jspui/handle/123456789/487884Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Nor Aishah Buang, Prof. Dr. | |
| dc.contributor.author | Wong Lai Soon (P59238) | |
| dc.date.accessioned | 2023-10-11T09:33:35Z | - |
| dc.date.available | 2023-10-11T09:33:35Z | - |
| dc.date.issued | 2015-03-12 | |
| dc.identifier.other | ukmvital:98330 | |
| dc.identifier.uri | https://ptsldigital.ukm.my/jspui/handle/123456789/487884 | - |
| dc.description | Researches on car purchase or repurchase focused on the investigation of consumer perception up to the attitude formation phase of consumer. None of the studies link the information processing phase which are media and social influence in this study with consumer perceptual formation in the study of consumer repurchase intention of passenger car. This research closed the gap by studying the relationships between the media influence and social influence and the perceptual formation and attitude formation phase of Malaysia manufactured passenger car consumers. There are six exogenous constructs in this study and they are media influence, social influence, perceived service quality, perceived product quality, perceived price fairness and customer satisfaction and one endogenous construct, which is repurchase intention. This study applied descriptive research design where 605 sets of survey data was used in describing the characteristics of the subjects as well as in testing of the hypotheses by conducting a structural equation modelling. A fit model was constructed and shown that media influence and social influence do have effective relationship with the perception of the respondents which then contributed to their attitude formation. This study validated the relationships between the information processing phase and the perceptual formation phase as well as the attitude formation phase of the car consumer as inked by the Information Processing Theory (Atkinson and Shiffrin, 1968) and consumer decision making model of Howard and Sheth (1969). Depth interviews of eight respondents were conducted to explain one rejected hypothesis and the rejection is supported with appropriate explanation. Findings from this study not only contribute to the academic but also could be applied by the industrial practitioners in formulating their business strategy, it is also aimed to contribute to the national automotive policy in strengthening our automotive industry to cope with the tremendous pressure of WTO, APEC and ASEAN on the liberalization of automotive industry.,Certification of Master's/Doctoral Thesis" is not available | |
| dc.language.iso | eng | |
| dc.publisher | UKM, Bangi | |
| dc.relation | Faculty of Education / Fakulti Pendidikan | |
| dc.rights | UKM | |
| dc.subject | Informal learning | |
| dc.subject | Influence | |
| dc.subject | Intention | |
| dc.subject | Universiti Kebangsaan Malaysia -- Dissertations | |
| dc.title | The effects of informal learning influences on repurchase intention among Malaysia manufactured car consumers | |
| dc.type | Theses | |
| dc.format.pages | 289 | |
| dc.identifier.barcode | 003082(2018) | |
| Appears in Collections: | Faculty of Education / Fakulti Pendidikan | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_98330+SOURCE1+SOURCE1.0.PDF Restricted Access | 614.54 kB | Adobe PDF |  View/Open |
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