Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/476593
Title: A model of e-commerce adoption for information communication technology small-meduim enterprises in Uganda
Authors: Abukar Mohamed Rage (P84268)
Supervisor: Ruzzakiah Jenal, Dr.
Keywords: Electronic commerce -- Uganda
Small business -- Uganda
Universiti Kebangsaan Malaysia -- Dissertations
Dissertations, Academic -- Malaysia
Issue Date: 20-Aug-2018
Description: In order to be successful in this 21st century and to be capable in facing more complex challenges, the small medium enterprises (SMEs) in the information communication technology (ICT) sector in Uganda need to move in tandem with the progress of technology. E-commerce has many benefits for ICT SMEs sector in terms of faster communication within the firm and more efficient for managing resources of the firm. Challenges are far higher for ICT SMEs in developing countries than in developed countries, as far as e-commerce adoption is concerned. E-commerce adoption by ICT SMEs in Uganda still face the issue of scant adoption, and the ICT SMEs that have adopted e-commerce technologies still stay at the initial stages such as using emails or websites. The aim of this study is to focus on the ability to understand the knowledge regarding the ICT SMEs’ of e-commerce adoption in Uganda. To achieve that, this study is developing an e-commerce adoption model for ICT SMEs sector and validated the model. This study runs into two phases by doing the preliminary study and the survey. During the preliminary study phase, e-commerce adoption model is developed based on the technology acceptance model (TAM) of perceived ease of use, perceived usefulness, perceived trust and intention to use. While in the survey phase as a quantitative method, the questionnaire is developed and then the sample size is identified. After conducting the survey, the questionnaire is analyzed using the multiple linear regression analysis. Multiple linear regression analysis found that the factors of perceived ease of use and perceived usefulness are significantly and positively contributed to the factor of perceived trust. While perceived trust significantly and positively contributed to the factor of intention to use. This shows that perceived trust has great contribution in clarifying intention to use e-commerce in Uganda ICT SMEs sector. The developed e-commerce adoption model is expected to help the Uganda ICT SMEs towards developing and accelerating e-commerce implementation. Thus, the ICT SMEs sector in Uganda will be improving in terms of the e-commerce adoption.,Master of Information System,Certification of Master's / Doctoral Thesis" is not available"
Pages: 105
Call Number: HF5548.325.U33R334 2018 3 tesis
Publisher: UKM, Bangi
Appears in Collections:Faculty of Information Science and Technology / Fakulti Teknologi dan Sains Maklumat

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