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https://ptsldigital.ukm.my/jspui/handle/123456789/476152| Title: | Development of a model for the impacts of ICT on the foreign tourists' satisfaction in tourism industry |
| Authors: | Leila Moradi (P50179) |
| Supervisor: | Ibrahim Mohamed |
| Keywords: | Development Impacts ICT Foreign tourists' satisfaction Tourism industry Software engineering -- Development |
| Issue Date: | 16-Apr-2012 |
| Description: | Information and Communications Technology (ICT) has an inevitable impact on different industries and their performance. Tourism industry as the largest and the fastest growing industry of the world cannot be excluded from this technology and its huge impacts. ICT provides information about tourist attraction in the different destinations (before travelling) and may improve tourists’ satisfaction. According to the World Tourism Organization (WTO) statistics, Iran is among the top five countries in having tourism potentials. However, Iran has not performed well in promoting its attractions regarding international tourists via ICT tools yet. This research explores the impacts of ICT on the foreign tourists’ satisfaction in tourism industry, and uses Shiraz city as a case study. The objectives of this study are exploring and identifying the factors on tourist satisfaction in e-tourism and proposes a model for the impacts of ICT on the foreign tourists’ satisfaction in e-tourism. This research is based on both primary and secondary data, survey data as the source of primary data and library data as the sources of the secondary data. The methodology of this research is quantitative approach which includes survey method using questionnaire given to foreign tourists. Informal interviews are performed by telephone and e-mail with tourism industry stakeholders, such as travel agencies and hotel managers to identify the most important factors in tourists’ satisfaction. The results of this research show that “Using credit card to buy”, “easy transfer money”, “online payment” and “update information” are the most important factors for an e-tourism system. However, the results also show that these most important factors are not implemented in e-tourism systems well and there are no online payment facilities for buying tickets and paying hotel rooms. Consequently, it is concluded that there are essential needs for planning strategies in field of e-tourism, particularly in e-ticketing, e-reservation, online payment, multilingual and updated information websites. Finally this research recommends that tourism authorities should develops the e-tourism infrastructures in order to keep up with the competitiveness to enable the country benefited the global benefits of the tourism industry.,Master/Sarjana |
| Pages: | 174 |
| Call Number: | QA76.76.D47.M646 2012 3 |
| Publisher: | UKM, Bangi |
| Appears in Collections: | Faculty of Information Science and Technology / Fakulti Teknologi dan Sains Maklumat |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_74626+Source01+Source010.PDF Restricted Access | 6.72 MB | Adobe PDF |  View/Open |
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