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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/455970
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dc.contributor.authorHafizah Omar Zaki-
dc.contributor.authorYusniza Kamarulzaman-
dc.contributor.authorMozard Mohtar-
dc.date.accessioned2023-09-06T08:33:40Z-
dc.date.available2023-09-06T08:33:40Z-
dc.date.issued2022-
dc.identifier.isbn9786297547046en_US
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/455970-
dc.descriptionCHAPTER 1 Advertising and Branding in Malaysia … 13 CHAPTER 2 Cognition and Emotions of Individuals … 27 CHAPTER 3 A Fundamental Belief in Measuring Humour Advertising … 45 CHAPTER 4 Consumer’s Cognitive and Emotional Response to Humour Advertising … 60 CHAPTER 5 Consumer’s Cognitive and Emotional Response to Humour Ads and Brands … 74 CHAPTER 6 The Future of Humorous Advertising and Branding in Malaysia … 91en_US
dc.language.isoenen_US
dc.publisherPenerbit Universiti Kebangsaan Malaysiaen_US
dc.subjectAdvertising, brand name products, Malaysiaen_US
dc.subjectCreativity in advertising, Malaysiaen_US
dc.subjectConsumer behavior, Malaysiaen_US
dc.subjectMarketing, Malaysiaen_US
dc.subjectGovernment publications, Malaysiaen_US
dc.titleConsumers' cognitive and emotional response to humor advertising and brand in Malaysiaen_US
dc.typeUKM Publication Booken_US
dc.format.pages130en_US
Appears in Collections:Buku Penerbit UKM

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