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https://ptsldigital.ukm.my/jspui/handle/123456789/585058Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mohamad Md. Yusoff | - |
| dc.date.accessioned | 2023-11-06T08:14:50Z | - |
| dc.date.available | 2023-11-06T08:14:50Z | - |
| dc.date.issued | 1982 | - |
| dc.identifier.issn | 0128-1496 | - |
| dc.identifier.other | ukmvital:10615 | - |
| dc.identifier.uri | https://ptsldigital.ukm.my//jspui/handle/123456789/585058 | - |
| dc.language.iso | en | - |
| dc.publisher | Penerbit UKM | - |
| dc.relation.haspart | Jurnal Komunikasi | - |
| dc.relation.uri | http://journalarticle.ukm.my | - |
| dc.subject | advertising | - |
| dc.subject | appeals | - |
| dc.subject | cross-cultural | - |
| dc.title | Advertising appeals: a cross-cultural perspective | - |
| dc.type | Journal Article | - |
| dc.identifier.callno | Siri P87.J8 | - |
| Appears in Collections: | UKM Journal Article / Artikel Jurnal UKM | |
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