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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/579214
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dc.contributor.authorAmjad Shamim (UTP)
dc.contributor.authorZulkipli Ghazali (UTP)
dc.date.accessioned2023-11-06T03:17:42Z-
dc.date.available2023-11-06T03:17:42Z-
dc.date.issued2016-10
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116530
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/579214-
dc.descriptionThe aim of this empirical research is to investigate the influence of extrinsic experiential value on customer participation in value co-creation behaviour in hypermarkets. Data were collected from 800 customers of four top hypermarkets in Malaysia. Structural Equation Modeling (SEM), an analytical technique, was used to analyse the data. Findings indicate that extrinsic experiential value has a positive impact on customer information seeking behaviour, information sharing behaviour, and personal interaction behaviour. The study concludes that in order to develop customer participation in value co-creation behaviour, hypermarkets should provide high extrinsic experiential value in terms of service excellence and high returns on investment. This will influence customer behaviour and engage them to co-create value which is not only beneficial for customers but also for the hypermarkets to gain competitive advantage.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-10
dc.rightsUKM
dc.subjectValue co-creation
dc.subjectService-dominant logic
dc.subjectExperiential value
dc.subjectRetailing
dc.subjectMalaysia
dc.titleInfluence of extrinsic value on customer participation in value co-creation behaviour: empirical investigation using sem approach
dc.typeJournal Article
dc.format.volume24
dc.format.pages15-26
dc.format.issueSpecial Issue
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