1. UKM Learning and Research Repository
  2. Journal Article / Artikel Jurnal
  3. Journal Content Pages/ Kandungan Halaman Jurnal
Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/579200
Full metadata record
DC FieldValueLanguage
dc.contributor.authorBello Yekinni Ojo
dc.contributor.authorRaja Nerina Raja Yusof (UPM)
dc.contributor.authorYuhanis Ab Aziz (UPM)
dc.contributor.authorKhairil W. Awang (UPM)
dc.date.accessioned2023-11-06T03:17:18Z-
dc.date.available2023-11-06T03:17:18Z-
dc.date.issued2016-11
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116520
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/579200-
dc.descriptionThis article examined the underlying dimensions that influence the choice of Malaysia as a preferred edu-tourist destination. About 500 international edu-tourists from Africa, Asia and the Middle East were sampled in 13 public and private Malaysian universities through the use of questionnaires. An Exploratory Factor Analysis was applied. The results of the principal component analysis (PCA) revealed the emergence of five dimensions with eigenvalues > 1. An inspection of the scree plot revealed a clear break in the five dimensions, explained by a variance of 59.04% with Malaysia’s edu-tourism image contributing (30.99%), socio-cultural factors (10.60%), economic factors (6.94%), significant others (6.10%), and environmental factors (4.42%). The results of the Varimax rotation revealed that the structure of the five dimensions of Edu-tourism Destination Country of Choice (EDCC) with strong loadings determine the choice of Malaysia as a preferred edu-tourist destination among international edu-tourists from emerging countries. Since the focus of the Malaysian government is on making Malaysia the edu-tourist destination hub of South East Asia, the factors that are capable of attracting international edu-tourists from other emerging countries need to be identified. This will enable the government of Malaysia and managers of the Malaysian edu-tourist industry to develop appropriate feasible policies and strategies that are capable of attracting edu-tourists. This paper provides an extensive block of 25 indicators, split into five dimensions, which are capable of determining the choice of Malaysia as an edu-tourist destination.a.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/view_archives.php?journal=JSSH-24-S-11
dc.rightsUKM
dc.subjectEdu-tourism
dc.subjectDestination country
dc.subjectEdutourist
dc.subjectInternational edu-tourists
dc.titleChoice of Malaysia as an edu-tourist destination among international edu-tourists: an exploratory factor analysis
dc.typeJournal Article
dc.format.volume24
dc.format.pages63-84
dc.format.issueSpecial Issue
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

Files in This Item:
File Description SizeFormat 
ukmvital_116520+Source01+Source010.PDF462.96 kBAdobe PDFThumbnail
View/Open
Show simple item record Recommend this item


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.