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https://ptsldigital.ukm.my/jspui/handle/123456789/578882| Title: | Assessing Sharia Compliance Medical Destination Behaviour: A Medical Tourism Perspective |
| Authors: | Amirah Ahmad Suki (UITM) Lennora Putit (UITM) Noor Rita Mohamad Khan (UITM) |
| Keywords: | Destination intention behaviour Intention Medical tourism Sharia compliance Theory of Planned Behaviour (TPB) |
| Issue Date: | Jan-2017 |
| Description: | This study, using Sharia Compliance Medical Destination Behaviour (SCoM-DB) model, aims to assess the psychological factors that influence the tourist’s selection of sharia compliant medical destination. It further attempts to identify linkages between religiosity towards attitude and destination image towards the subjective norm. A survey questionnaire method using judgmental sampling technique was adopted. Data A total of 105 respondents were recruited for this purpose and data obtained was used to test the relationship using partial least square structural equation modelling (PLS-SEM). Findings revealed that attitude and perceived behavioural control have a significant influence on destination choice whereby the latter (perceived behavioural control) proved to be the strongest contributing factor. Meanwhile, subjective norm is found to have an insignificant effect on destination intention behaviour. The significant relationship between religiosity towards attitude and destination image was also noted. |
| News Source: | Pertanika Journals |
| ISSN: | 0128-7702 |
| Volume: | 25 |
| Pages: | 203-214 |
| Publisher: | Universiti Putra Malaysia Press |
| Appears in Collections: | Journal Content Pages/ Kandungan Halaman Jurnal |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_116300+Source01+Source010.PDF | 336.01 kB | Adobe PDF |  View/Open |
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