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https://ptsldigital.ukm.my/jspui/handle/123456789/578876| Title: | Continuous usage intention of location-based services (lbs) technology among smartphone users in Malaysia |
| Authors: | Suzila Kassim (UITM) Melissa Shahrom (UITM) Erne (UITM) Norshima Humaidi (UITM) Norol Hamiza Zamzuri (UITM) Nas Amirah Abdul Rahim (UITM) |
| Keywords: | Information system use Intention Location-based service acceptance Location-based services |
| Issue Date: | Jan-2017 |
| Description: | Mobile phone utilisation is changing from basic communication features and locationbased services (LBS) has become an important feature. In developing countries such as Malaysia, the development and implementation of LBS can be important for the public since an LBS does not only boost individual decision making, but also supports the business functionality depending on its operation policy. We conducted a research to investigate users’ expectation and intention to use the LBS. Developing the work based on Unified Theory of Acceptance and Use of Technology (UTAUT). The findings show the roles of effort expectancy and social influence in predicting the intention to use of LBS. |
| News Source: | Pertanika Journals |
| ISSN: | 0128-7702 |
| Volume: | 25 |
| Pages: | 299-308 |
| Publisher: | Universiti Putra Malaysia Press |
| Appears in Collections: | Journal Content Pages/ Kandungan Halaman Jurnal |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ukmvital_116296+Source01+Source010.PDF | 356.72 kB | Adobe PDF |  View/Open |
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