Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578750
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dc.contributor.authorMohd Ramlan Mohd Arshad (UITM)
dc.contributor.authorMuhammad Azamuddin Shahifullah (UITM)
dc.contributor.authorAkmal Fahmi Zulkarnain (UITM)
dc.date.accessioned2023-11-06T03:06:58Z-
dc.date.available2023-11-06T03:06:58Z-
dc.date.issued2017-02
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116183
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/578750-
dc.descriptionThe aim of this research is to examine why people visit Museum Negeri Sembilan. The 150 respondents for this research are visitors of the state’s Museum. The main objective of this study is to determine the most significant factor that influence visits. Purposive sampling technique was used with questionnaire as the instrument for collecting data. In determining the relationship between the visiting behaviours, Correlation Analysis and Regression Analysis were used. Based on the findings, physical context is the main antecedent of visiting behaviour or frequency of visits. Hence, the museum needs to be upgraded and preserved namely its uniqueness, historical information and facilities to encourage more visitors.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-25-S-2
dc.rightsUKM
dc.subjectCommunity
dc.subjectMuseum
dc.subjectVisiting behaviour
dc.titleAntecedents for community to visit museum Negeri Sembilan, Malaysia
dc.typeJournal Article
dc.format.volume25
dc.format.pages81-88
dc.format.issueSpecial Issue
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

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