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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578742
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dc.contributor.authorMuhammed Abdullah Sharaf (UUM)
dc.contributor.authorFilzah Md Isa
dc.date.accessioned2023-11-06T03:06:50Z-
dc.date.available2023-11-06T03:06:50Z-
dc.date.issued2017-02
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116177
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/578742-
dc.descriptionGreen marketing is a holistic marketing concept where activities from production to sales are done in a way that is favourable to the environment. The purpose of this study is to examine the influence of price, knowledge, eco-label, and peer pressure on the intention of young Malaysians to buy green products. The results of this study showed that price, and peer pressures have an influence on young consumers’ intention to purchase green products, while knowledge, and eco-label have no influence.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-25-S-2
dc.rightsUKM
dc.subjectEco-label
dc.subjectGreen purchasing
dc.subjectIntention
dc.subjectKnowledge
dc.subjectPeer pressure
dc.subjectPrice
dc.titleFactors influencing students’ intention to purchase green products: a case study in Universiti Utara Malaysia
dc.typeJournal Article
dc.format.volume25
dc.format.pages239-250
dc.format.issueSpecial Issue
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

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