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Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578736
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dc.contributor.authorRozita Naina Mohamed (UITM)
dc.contributor.authorYeo Bee Li
dc.date.accessioned2023-11-06T03:06:43Z-
dc.date.available2023-11-06T03:06:43Z-
dc.date.issued2017-02
dc.identifier.issn0128-7702
dc.identifier.otherukmvital:116173
dc.identifier.urihttps://ptsldigital.ukm.my/jspui/handle/123456789/578736-
dc.descriptionThis study aims to examine the determinants of consumer experience and satisfaction in relation to Halal cosmetics products based on Sheth’s Theory of Consumption Value. The 359 Muslim and non-Muslim respondents in this study were between 16 and 64 years, residing in urban Malaysia, Wilayah Persekutuan (Kuala Lumpur), Northern states (Pulau Pinang), Southern states (Melaka and Johor), Western States (Selangor), East Coast (Kuantan and Terengganu), Sabah and Sarawak. Findings of this study show that respondents are predominantly influenced by both social value and emotional value towards halal cosmetics products. This study therefore, offers guidelines to halal manufacturers in expanding their market, achieve competitive advantage, and governmental organisations to encourage halal consumption.
dc.language.isoen
dc.publisherUniversiti Putra Malaysia Press
dc.relation.haspartPertanika Journals
dc.relation.urihttp://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-25-S-2
dc.rightsUKM
dc.subjectCustomer satisfaction
dc.subjectEmotional value
dc.subjectExperience value
dc.subjectHalal cosmetics products
dc.subjectSocial value
dc.subjectTheory of Consumption Value
dc.titleInterdependence between social value, emotional value, customer experience and customer satisfaction indicators: the case of halal cosmetics industry in Malaysia
dc.typeJournal Article
dc.format.volume25
dc.format.pages131-142
dc.format.issueSpecial Issue
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