Thinking empirically about the mcdonaldization thesis in Penang

Ong B. K (USM)

Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/578603

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DC Field	Value	Language
dc.contributor.author	Ong B. K (USM)
dc.date.accessioned	2023-11-06T03:04:18Z	-
dc.date.available	2023-11-06T03:04:18Z	-
dc.date.issued	2017-03
dc.identifier.issn	0128-7702
dc.identifier.other	ukmvital:116055
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/578603	-
dc.description	The motivation for this article began from personal experiences with Ritzer’s McDonaldization thesis. This thesis refers to the process by which the principles of the fast-food restaurant have gradually dominated most sectors of American society and the world. Not only has the restaurant business been affected, but virtually every other aspect of society, such as education, work, health care, travel, leisure, dieting, politics, and the family have been also influenced by the McDonaldization thesis. The success of McDonaldization is in its promise of efficiency, calculability, predictability and control, to consumers, workers, and managers. This article examines Ritzer’s McDonaldization in Penang.
dc.language.iso	en
dc.publisher	Universiti Putra Malaysia Press
dc.relation.haspart	Pertanika Journals
dc.relation.uri	http://www.pertanika.upm.edu.my/regular_issues.php?jtype=3&journal=JSSH-25-1-3
dc.rights	UKM
dc.subject	McDonaldization
dc.subject	Rationalisation
dc.subject	Irrationality of rationality
dc.title	Thinking empirically about the mcdonaldization thesis in Penang
dc.type	Journal Article
dc.format.volume	25
dc.format.pages	433-444
dc.format.issue	1
Appears in Collections:	Journal Content Pages/ Kandungan Halaman Jurnal

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