Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/577641
Title: A cross-cultural account of the metaphor conceptualisations of thought as food in Persian
Authors: Zahra Khajeh (UKM)
Imran Ho-Abdullah (UKM)
Tan Kim Hua (UKM)
Keywords: Cross-culture
Conceptualisation
Mapping
Embodiment
Em-mindedness
Cognition
Issue Date: Dec-2014
Description: The eating experience, being vitally essential for the survival of human beings, can be extended to convey other conceptually abstract experiences. As a cognitive-semantic account of metaphor conceptualisations, this study aims to investigate the relationship between food-related metaphorical concepts and Persian cultural cognition and cultural models, as well as how they influence the targeted speakers’ beliefs and ideas. Following the orientation of experientialists’ views (Lakoff & Johnson, 1980, 1999) and most discussions of metaphorical concepts since then within the cognitive linguistics movement, this study in particular explores the commonalities and variations in ontological metaphor conceptualisations of thought/ideas as food in a cross-cultural comparative study of English and Persian. The metaphoric extensions of food and cognition in Persian, to a great extent, are mediated and motivated by embodied experiences; as well as socio-cultural orientation, Iranian traditional medicine and the spiritual tradition of Sufism as it is shown through the marginal role the Persian language plays a role in the rational-irrational dichotomy.
News Source: Pertanika Journal of Social Sciences & Humanities
ISSN: 0128-7702
Volume: 22
Pages: 1115-1131
Publisher: Universiti Putra Malaysia Press
Appears in Collections:Journal Content Pages/ Kandungan Halaman Jurnal

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