Analysis of decision making on selection of the social networking sites by College students

Lai W.F; Ngerng M.H

Please use this identifier to cite or link to this item: https://ptsldigital.ukm.my/jspui/handle/123456789/577603

Full metadata record

DC Field	Value	Language
dc.contributor.author	Lai W.F
dc.contributor.author	Ngerng M.H
dc.date.accessioned	2023-11-06T02:45:42Z	-
dc.date.available	2023-11-06T02:45:42Z	-
dc.date.issued	2015-05
dc.identifier.issn	0128-7702
dc.identifier.other	ukmvital:77984
dc.identifier.uri	https://ptsldigital.ukm.my/jspui/handle/123456789/577603	-
dc.description	The high internet usage from college students has drawn the attention of different marketers. However, research pertaining to statistics of social media usage among youngsters, especially college students in Malaysia and their choice in social networking sites (SNSs), are still very few. The objective of this paper is to study the choices and the prioritised criteria in choosing SNSs among college students by using Analytical Hierarchy Process (AHP). Findings revealed that privacy attention and awareness are rapidly increasing among college students since privacy threats could hardly be ignored.
dc.language.iso	en
dc.publisher	Universiti Putra Malaysia Press
dc.relation.haspart	Pertanika Journal of Social Sciences & Humanities
dc.relation.uri	http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2023%20(S)%20May.%202015/03%20JSSH%20Vol%2023%20(S)%20May%202015_pg23-32.pdf
dc.subject	Social networking sites
dc.subject	Students’ preference
dc.subject	Analytical Hierarchy Process (AHP)
dc.title	Analysis of decision making on selection of the social networking sites by College students
dc.type	Journal Article
dc.format.volume	23
dc.format.pages	23-32
dc.format.issue	Special Issue
Appears in Collections:	Journal Content Pages/ Kandungan Halaman Jurnal

Files in This Item:

File	Description	Size	Format
ukmvital_77984+Source01+Source010.PDF		300.74 kB	Adobe PDF	View/Open

Show simple item record Recommend this item