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https://ptsldigital.ukm.my/jspui/handle/123456789/513667| Title: | Role of consumer perceived value in sustaining recycling behaviour: a processual case study of recycling experinece in Putrajaya |
| Authors: | Noorasikin Mohd Mandak (ZP01030) |
| Supervisor: | Maisarah Ahmad, Dr. |
| Keywords: | Recycling Consumer Value Experience Universiti Kebangsaan Malaysia -- Dissertations |
| Issue Date: | 21-Apr-2016 |
| Description: | This research examines consumers sustainable recycling experience process in an attempt to understand consumers' action in fulfilling their positive perceived value that induces satisfaction and happiness, hence, translated to sustainable recycling behaviour. Qualitative and interpretive processual approach was employed to uncover the complex experiential phenomenon of recycler's perceived value from the context of incentive-based community recycling program in Putrajaya. The findings were analysed through processual classification, interpretation, coding and thematic analysis using Atlas.ti qualitative data analysis software. This thesis presented important empirical insight into consumer recycling behaviour, namely the processual understanding of sustainable recycling behaviour and an in-depth meaning of the consumer perceived value of recycling experience. Consumer perceived value is explained through two phases of life experience and life-triggering events that influence the pre-formation, realization and sustenance of recycling behaviour. Findings indicated that the consumer perceived value of recycling behaviour experience is intrinsically and extrinsically driven, oriented toward self and others, valued immediately or with a long term expectations, and realized through the process and outcome of recycling action. Two emergent themes attained from recyclers' sustainable recycling experience in Putrajaya are fun and joyful feelings of obtaining incentives and self-fulfilment of adherence to Islamic religious values. In a broader perspective, this study captured four broad taxonomies of consumer perceived value, namely economic; social; ethical and hedonic which also induced happiness in consumer's sustainable recycling behaviour. The study overlayed the connection of environmental and consumer behaviour studies, and championed the processual taxonomy of satisfying recycling experience for Putrajaya community. In alignment with Malaysia's effort in embracing effective solid waste practices, this study offers new empirical insight towards an effective marketing program strategy for solid waste management and promoting of recycling activities.,Ph.D. |
| Pages: | 364 |
| Publisher: | UKM, Bangi |
| Appears in Collections: | Graduate School of Business / Pusat Pengajian Siswazah Perniagaan |
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| File | Description | Size | Format | |
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| ukmvital_97143+SOURCE1+SOURCE1.0.PDF Restricted Access | 3.45 MB | Adobe PDF |  View/Open |
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