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Title:	Conceptual Model Of National Culture Influence On Video Conferencing Acceptance For Knowledge Sharing: A Case Study In Manufacturing Firms In Jordan
Authors:	Ayman Nader Abdellatif Alkhaldi (P51447)
Supervisor:	Zawiyah Mohammad Yusof, Professor Dr.
Keywords:	Conceptual Model Of National Culture Influence On Video Conferencing National Culture Influence On Video Conferencing Video Conferencing Acceptance For Knowledge Sharing Videoconferencing
Issue Date:	22-May-2013
Description:	Knowledge sharing has been impacted heavily by technology as it is a key enabler to execute the activities though the endeavour is not exempted from cultural factors. However, models portraying on national cultural role on the acceptance of technologies to share knowledge, generally via computer-mediated communication (CMC) and particularly video conferencing are insufficient. It is the aim of the study to develop a new conceptual model to capture the influence of national culture, by means of video conferencing, on knowledge sharing in manufacturing firms in Jordan. The aim is supported by four objectives, namely: to determine whether high/low context style could moderate the effect of social presence on users' perceived usefulness, ease of use, of video-conferencing usage; to determine whether time orientation could moderate the effect of user training and support on users' perceived usefulness, and ease of use, of video-conferencing usage; to examine whether the four Hofsted's cultural orientations could moderate the effect of social influence on video-conferencing usage; and to examine the effect of perceived usefulness and ease of video conferencing use toward determining video conferencing usage in virtual project teams in Jordan. This is a quantitative approach study, adopting survey as its method employing questionnaire to collect data. Self-administered questionnaires were distributed to 1800 senior managers in 47 manufacturing firms in Jordan from April through July, 2011. A total number of 434 questionnaires were returned, but only 357 were valid and then analysed. Analysis used SPSS 17, with Modprobe macro script for moderated multiple regression. Only high/low context style cultural dimension has moderating influence on video conference acceptance. It is evident that cultural values do not impede user training and support, as well as social influence towards the video-conferencing usage. The perceived usefulness and ease of video conferencing use have significantly direct positive effect towards determining video conferencing usage in virtual project teams in Jordan. The study had shed lights on the social factors as an efficient tool to motivate video-conferencing use. High/low context style needs further examination in future studies pertaining to the acceptance of CMC.,PhD
Pages:	268
Call Number:	TK5105.8867 .A445 2013 3
Publisher:	UKM, Bangi
Appears in Collections:	Faculty of Information Science and Technology / Fakulti Teknologi dan Sains Maklumat

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