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Title:	Social commerce adoption model for small and medium enterprises in Selangor
Authors:	Walid Abdulla Mahmoud Ali (P83209)
Supervisor:	Ibrahim Mohamed, Dr.
Keywords:	Universiti Kebangsaan Malaysia -- Dissertations Dissertations, Academic -- Malaysia Social commerce SMEs Small and medium enterprises
Issue Date:	25-Jun-2021
Description:	In recent years, social networking sites have become very popular and has emerged as a platform for doing business giving rise to social commerce. Businesses are able to set up online communities and provide a safe haven for consumers to share experiences, knowledge and data about their services and products. Social commerce (SC) adoption has become a necessity for small and medium-sized enterprises (SMEs). However, there are still several obstacles that hinders successful adoption of SC in SMEs, especially in developing countries like Malaysia. There is also a lack of formalized models regarding the impact of factors (technology, organizational, and trust) on SC adoption as well as SC adoption's impact on the organizational performance in SMEs, especially in the context of developing countries. Therefore, based on the extended Technology-Organization-Trust model, this research aims to achieve the following research objectives: (1) to define the organizational, technological and trust factors that influence the adoption of social commerce ; (2) to propose a model for the relationship between organizational, technological and trust factors , SC adoption, and net benefit; (3) to investigate the effect of the organizational, technological and trust factors on SC adoption as well as SC adoption's impact on the organizational performance of SMEs in Malaysia and (4) to evaluate the applicability of the proposed model in SMEs. To achieve these research objectives, the present research uses a mixed approach method. Data was collected from the owners/managers of two hundred and fifty Malaysian SMEs using questionnaires and interview with owner and manager. This study uses the Statistical Package for Social Sciences and the Structural Equation Modelling-Partial Least Squares method to analyze the data. The initial results of the quantitative analysis have revealed that organizational, technological and trust factors significantly affect the adoption of SC by the owners/managers of SMEs in Malaysia. The results showed that there is a significant relationship between SC adoption and net benefit. The results obtained from the qualitative study that evaluated the application of the proposed research model have confirmed its applicability in the SMEs. The results of the current study have several useful implications. The use of this model is expected to enhance the level of SC adoption and performance. Results may assist owners/managers of SMEs to structure their priorities in relation to the adoption of SC according to the degree of importance of the examined factors. Moreover, the desire to adopt SC among owners/managers of SMEs need to be increased in order to improve the organizational performance.,Ph.D.
Pages:	285
Publisher:	UKM, Bangi
Appears in Collections:	Faculty of Information Science and Technology / Fakulti Teknologi dan Sains Maklumat

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