https://ptsldigital.ukm.my/jspui/handle/123456789/388919 2026-05-25T05:48:02Z https://ptsldigital.ukm.my/jspui/handle/123456789/783336 Title: Iklan dan masyarakat: peranan papan iklan luar kajian kes di lebuhraya Elite Expressway E608 Authors: Nur Hezreen Othman (P78573) Abstract: Kajian ini menyelidiki fungsi dan peranan papan iklan luar dalam mempengaruhi gaya hidup masyarakat di Malaysia. Kajian ini turut mengupas peranan rekabentuk visual iklan pada papan iklan luar dalam pembentukan ruang sosial dapat mempengaruhi pemilihan sosial masyarakat. Fokus kajian adalah terhadap elemen rekabentuk visual seperti tipografi, warna, susun letak rekaan dan ilustrasi, perletakkan, material papan iklan luar di kawasan kajian serta tafsiran paparan mesej dan bahasa pada rekaan reka letak papan iklan luar. Kerangka konsep bagi kajian ini memperjelaskan bagaimana pemilihan sosial pengguna mampu menjadikan sesuatu produk itu boleh diterima masyarakat. Metodologi kajian yang telah digunakan adalah kaedah analisis visual di mana 29 sampel gambar papan iklan luar di lebuhraya Elite Expressway E608 digunakan sebagai data utama manakala hasil dari kaedah temuramah wakil dari pihak PLUS dan sebelas (11) orang informan adalah sebagai data sokongan. Hasil kajian analisis visual dan temuramah, penemuan menunjukkan bahawa papan iklan luar adalah medium pengiklanan yang mampu menjadi saluran penyampaian maklumat yang berkesan dan mempengaruhi pemilihan sosial masyarakat. Kajian ini menjadi garis panduan kepada syarikat pengiklanan, pihak berkuasa tempatan dan pereka grafik berkenaan rekaan reka-letak pada papan iklan luar serta implikasi rekaan tersebut kepada pemilihan sosial masyarakat. 2022-08-10T00:00:00Z https://ptsldigital.ukm.my/jspui/handle/123456789/465861 Title: Islamic finance observed: bringing Islamic finance back in society Authors: Hideki Kitamura Description: This dissertation examines the historical processes through which Islamic finance has developed in Malaysia. Specifically, the dissertation explores: How did the pioneers of Bank Islam Malaysia Berhad, the first Islamic bank in the country, were sought out and how did the background and business philosophy of the pioneers and the sociohistorical background of the 1980s influence the unique Islamic financial practices, which was not observed elsewhere? What is the coherent logic of the state’s policies on Islamic finance? And how local and foreign banks have developed Islamic financial products that characterise Malaysia’s unique practices? Building upon Mark Granovetter’s concept of social embeddedness, I argue that Islamic finance, including its inception and developmental course, is embedded in the Malaysian context and that the finance is an ethno-political tool to create a Malay Muslim community in the financial industry, in which Chinese-Malaysians and foreigners historically predominated. Drawing on 3 years of fieldwork conducted in Malaysia between 2016 and 2019, including in-depth interviews and archival research, I first show that most pioneers came from a conventional banking background, and to fulfill the government’s expectations, they intended to make conventional banking Islamically acceptable rather than simply implementing the profit-and-loss sharing envisaged as ideal by Islamic economists, so they could provide modern banking facilities to economically underrepresented Malay Muslims. Second, I argue that regional differences in practices between Malaysia and the Middle East derive from differences in market environments and not mere differences in Islamic jurisprudence. Third, by focusing on the role of actors’ agency and social interactions, I show that Bay’ al-'Inah, which is often criticised as a backdoor to riba, was initially an exceptional practice but became an orthodoxy through a long-term reproduction process. Lastly, I show that the coherent logic of the protection of Malay interests has determined the course of the Islamic finance industry’s development and that Islamic finance is imbued with ethno-politics in the Malaysian context.,Master of Ethnic Studies 2020-03-09T00:00:00Z https://ptsldigital.ukm.my/jspui/handle/123456789/465860 Title: Hokkien cuisine : transnational analysis from Quanzhou, Southern Fujian of China to Klang, West Coast of Peninsular Malaysia Authors: Lee Han Ying Description: The Federation of Malaysia is designed as a multi-ethnic societal model, in which both federal constitution and legal systems provide space and accommodation for different ethnic groups. Although ethnic Chinese are holding Malaysian citizenship, they were once an immigrant population in the country. The question emerges regarding the identity formation for ethnic Chinese in Malaysia in view of the hyphenated expression of the process of their citizenship. In order to further understand ethnic Chinese identity making, the Hokkien sub-ethnic group is selected. This study investigates the identity formation of Hokkien ethnic Chinese, and is geographically specific to Klang, West Coast of Peninsular Malaysia, with ambition to understand Hokkien ethnic Chinese culture through the empirical manifestation of food transformation and consumption. The empirical fieldwork begins with a case study of a dish, the 'Hokkien Mee', whose name allegedly indicates ethnic Hokkien origins. An ethnography research was conducted in Quanzhou, Southern Fujian of China, in order to explore the varieties of food of Hokkien origins. A dish called 'Niu Pai' was identified, bearing close similarities with the 'Bak Kut Teh' in Klang, Malaysia. Anthropological deciphering of these dishes reveals the pivotal role of pork as key cultural marker. I contend that the usage of pork in Malaysia was initially driven by Rational Choice Theory; both usage and role of pork were later pragmatically and symbolically redefined through the process of acculturation. From these findings I induce two alternative scenarios of social integration for Hokkien ethnic Chinese in Malaysia where the pork ingredient stands as the symbol of ethnic consciousness and social group boundary.,Masters in Ethnic Studies 2020-09-30T00:00:00Z https://ptsldigital.ukm.my/jspui/handle/123456789/465859 Title: Pembentukan dan pengukuran model kesepaduan sosial dalam kalangan komuniti peniaga di Malaysia Authors: Ahmad Zul Hakimi Hassim Description: Bentuk hubungan etnik ini sering kali dipengaruhi oleh ciri-ciri dimensi etnik itu sendiri. Di sebalik keutamaan dimensi etnik ini, kepentingan dan semangat menjayakan cita-cita ekonomi mereka mendahului pengaruh etnik yang ada dalam diri masingmasing hingga boleh bekerjasama dan berkongsi dengan rakan peniaga walaupun dari kumpulan-kumpulan etnik yang lain. Kajian ini memfokuskan kepada masyarakat peniaga di negara ini untuk memahami faktor yang membentuk dan mengukuhkan tahap kesepaduan sosial dalam kalangan mereka. Kerangka teoretikal kajian ini dibina berdasarkan Teori Modenisasi yang memayungi kesemua konstruk-konstruk yang digunakan. Kajian kuantitatif ini menggunakan reka bentuk tinjauan menggunakan borang soal selidik. Borang soal selidik diedarkan kepada responden yang terdiri daripada masyarakat peniaga dalam 10 kawasan kajian mengikut jumlah sampel yang ditetapkan. Seramai 554 responden yang ditentukan melalui teknik pensampelan rawak mudah digunakan sebagai sampel kajian. Sebanyak lima konstruk digunakan dalam model hipotesis kajian ini ialah kesepaduan sosial, jaringan perniagaan, hubungan masyarakat dengan kerajaan, hubungan sosial rentas etnik dan batas etnik. Statistik inferensi diaplikasikan melalui pengujian model hipotesis kajian untuk menjelaskan peramalan sebab-akibat di antara sekumpulan pemboleh ubah peramal terhadap pemboleh ubah bersandar. Ia dilaksanakan berdasarkan analisis Partial Least Squares – Structural Equation Modeling (PLS-SEM). Hasil kajian telah membentuk satu model kesepaduan sosial yang komprehensif dengan menggabungkan kesemua peramal-peramal utama yang penting dalam menjelaskan kesepaduan sosial. Bermula daripada peramal batas etnik yang dijalin dengan hubungan sosial rentas etnik, tadbir urus kerajaan dan jaringan perniagaan, kajian ini mampu menjelaskan perkaitan dan jalinan perubahan dari satu tahap ke satu tahap sehingga mampu menjelaskan tahap kesepaduan sosial yang diinginkan. Selain itu dapatan kajian juga menunjukkan perbezaan etnik tidak semestinya kekal dan menghalang pembentukan hubungan etnik yang baik di antara mereka.,Sarjana Pengajian Etnik 2019-08-21T00:00:00Z